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The brand’s first mascara format is designed to cover grays in hair and brows.
January 20, 2026
By: Lianna Albrizio
Associate Editor
Madison Reed says it’s meeting the growing demand for root coverage with its handy innovation. The Gray Escape Hair & Brow Mascara is the brand’s first mascara format designed to cover grays in hair and brows on the fly. The quick-drying Smart 8-Free formula is made without titanium dioxide, ammonia, PPD, resorcinol, parabens, phthalates, gluten or SLS. The formula contains argan oil and ginseng root extract for softness and shine, and delivers all-day wear that is smudge-, flake-...
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